March 2024

Bascom Hall Banners

One of my first tasks as a designer at University Marketing was to create a new series of banners for the iconic Bascom Hall. I used the new brand colors and textures to modernize a previous “W” design.

W banners hang from the columns of Bascom Hall at the University of Wisconsin-Madison during winter on Dec. 9, 2016. In the foreground is the Abraham Lincoln statue. (Photo by Jeff Miller/UW-Madison)
Photo by Jeff Miller/UW-Madison
A pedestrian walks down the stairs in front of Bascom Hall as the last leaves of fall still cling to snow-covered trees following the first snow accumulation of the season at the University of Wisconsin-Madison on Nov. 16, 2022. (Photo by Bryce Richter / UW–Madison)
Photo by Bryce Richter / UW–Madison
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