Awards

On Wisconsin Features

On Wisconsin Features

On Wisconsin Magazine has been the project that has fueled my soul for almost a decade now. I’ve worked on 35 issues over the past nine years—16 as art director.…
Strategic Communication Mural

Strategic Communication Mural

Last year, the Office of Strategic Communication got word of a renovation of our above-the-bookstore space in Library Mall. Once complete, we were left with a fully rebuilt office —…
Naturalist-in-Residence Poster

Naturalist-in-Residence Poster

Nature can seem far away—especially in a city. Yet its wonders are nearer than most of us realize. A vacant lot can have as much biodiversity as a small forest. A…
Isthmus Front Cover

Isthmus Front Cover

I had the chance to create the cover illustration for Isthmus this spring, and it was both an honor and a stretch outside of my comfort zone. The cover showcases…
Digital Illustrations

Digital Illustrations

My happiest state of zen? iPad in hand, stylus gliding, and a good audiobook playing in the background. There’s something about getting lost in the lines, colors, and details that…
Chancellor’s Investiture

Chancellor’s Investiture

In 2023 I was tasked with creating myriad materials for the Chancellor’s Investiture Ceremony as well as branding and templates for a weeklong series of events.
Calculation

Calculation

Calculation is a silo section inside of On Wisconsin Magazine. My brain enjoys problem solving and these are always a big puzzle. Below are most of my favorites throughout the…
Awards

Awards

Many of these awards would not have been possible without some of the incredible teams I’ve had the pleasure of being on. In 2022, On Wisconsin won gold for best…
On Wisconsin Art Direction

On Wisconsin Art Direction

As art director, I have the opportunity to work with our great team of in-house designers and photographers, as well as freelancers from across the world. Below are some of…
Holiday Cards

Holiday Cards

In my role at UW, I’ve been asked to design numerous holiday cards. I also relish in the opportunity to make my own each year. Being your own client is…
Student Planner

Student Planner

An annual project I look forward to each year is the student planner funded by the Center for First Year Experience. The student planner is given to every new student…
CRSPR Illustration

CRSPR Illustration

This CRSPR illustration is a perfect example of why I love working in higher education. In order to be a great designer, we have to understand every detail about a…
On Wisconsin Spot Illustrations

On Wisconsin Spot Illustrations

On Wisconsin utilizes spot illustrations to help provide more visual interest to a news story or subject when photography isn’t easy or when the subject matter is abstract. They can…
The guide.lgbt

The guide.lgbt

The Guide’s mission is to be a centralized repository of national and local resources for the LGBTQ+ community. They hope to shed light on real experiences by curating stories submitted…
University of Wisconsin–Madison Brand

University of Wisconsin–Madison Brand

As part of the University Marketing team, I’ve had the opportunity to work on some remarkable projects, including the brand redesign for UW–Madison. As part of the project team, I…
Hamel Music Center

Hamel Music Center

The Hamel Music Center opened in fall 2019 as the new performance and rehearsal space for the UW’s Mead Witter School of Music. University Marketing was tasked with inventing a…
Peter Kraus Fitness

Peter Kraus Fitness

This brand identity was created for local gym owner, Peter Kraus. The mark itself is evocative of a weight plate. This logo now lives in five gyms around the Madison…
School of Music Campaign

School of Music Campaign

Double majoring allows students to explore multiple academic interests, gain a broader knowledge base, and potentially enhance their career prospects by acquiring skills and expertise in more than one field.…
Bascom Hall Banners

Bascom Hall Banners

One of my first tasks as a designer at University Marketing was to create a new series of banners for the iconic Bascom Hall. I used the new brand colors…
Copyright Danielle Lawry 2016-2024. All Rights Reserved.