March 2024

University of Wisconsin–Madison Brand

As part of the University Marketing team, I’ve had the opportunity to work on some remarkable projects, including the brand redesign for UW–Madison. As part of the project team, I had major responsibilities redesigning and updating logo elements, fonts, icons, and other visual identity components used campuswide. The final product is a refreshed brand that represents the university well across print and web media.

Copyright Danielle Lawry 2016-2024. All Rights Reserved.